GUS Germany GmbH (GGG) is a dynamic network of world-class higher education institutions in Germany, Europe, and beyond. With campuses in cities such as Berlin, Hamburg, Iserlohn, Potsdam, Amsterdam, Athens, Barcelona, Paris, and Dubai, we aim to create an inclusive environment that empowers both staff and students. Through collaborative efforts and innovative practices, we are committed to delivering educational experiences that prepare our students to make a meaningful impact in society. As a commercial organization, we keep a strong business mindest. But of course, being home to academic institutions gives it a special flavour. Each of our universities has their unique mindset and culture, and our task is to combine our processes with each brand’s context. Of course, as transformation is in the core of our business, sometimes it is not without frustration and negativity. But how do we make sure even in an uncertain context our employees remain engaged and productive?

In this presentation you will learn:

• Harmonizing vs localizing processes – how to find an optimal balance?
• Integrating academic personnel into the business context – how successful can we be?
• Engaging employees in difficult times – what are the approaches that worked and didn’t work for us?